American Radiator Building
Richard Haas, born 1936
American Radiator Building, 2005
Etching
20" × 16"
Private collection
Hood’s new client realized that for a company selling furnaces and heaters, “a building that glowed in the dark was not such a wild idea.” Raymond Hood worked with Broadway lighting designer Bassett Jones to try out different lighting schemes before eventually settling on fifty-six amber floodlighting units, from the twenty-first floor upwards.
The public was mesmerized. “The gilded upper portion seems miraculously suspended one and two hundred feet in the air,” a critic noted, “the design has a dreamlike beauty.”